Research
Research across 25 categories from various countries in Asia, Middle East, Europe & UK is conducted annually on an initial list of 2,000 brands & 10,000 Leaders
RESEARCH METHODOLOGY
Undertaken by White Page International, Global Powerful Brands & Global Power Leaders is poised to showcase the exhilarating journey of global brands & leaders. The exercise features brands & leaders across 14 industries.
PHASE I
A list of industries and categories is initiated and a preliminary list of 2,000 brands & 10,000 leaders across 13 industries and 25 sub-categories was drawn up by White Page International, with respect to the following- Market studies, Industry white papers, Category Reports and more across Automotive, BFSI, Education, Energy & Power, Food & Beverages, Healthcare, Household Products, Information Technology, Infrastructure, Lifestyle, Personal Care, Retail and Services. The resultant list contains 500 brands.
Brand Research
PHASE II
The resulting list of brands & leaders generated region-wise is scrutinized and graded on a scale of 1-10 and shortlisted down to 200 by White Page International based on the following parameters:
Brand Recall: A measure of how well a brand name is connected with a product/service type or class of products/services. Often by the consumer connect activities like TV commercials, print adverts, radio jingles, digital & social marketing, and other engagement and promotional activities.
Brand Trust: Factors like loyalty, consumer relationship, and price sensitivity for the brand to have a customer base.
PHASE III
The 200 shortlisted brands & leaders were studied and graded in another round of scrutiny by research team at White Page International. The final list of 100 selected brands is consolidated as a result of this
phase. The parameters for this round are:
Brand Value Proposition: The functional, emotional and differentiating brand benefits that have contributed to providing an enduring brand experience to customers.
Marketing Connect: Brand marketing strategies that have effectively penetrated consumers established a meaningful relationship with the target audiences and ensured positive brand perception, inclusive of advertising and promotions.
Innovation Quotient: Brand derived strength from innovation adding to long-term brand equity.
Sustainability: Is the Brand existing in the market for a certain period of time
Leadership Research
Leaders are selected based on their profile and key achievements across various categories like CEOs, Finance, Marketing & Communications, Technology, Human Resources, Women Leaders, Entrepreneurs, Founders and more
