Research across 25 categories from various countries in Asia & UK is conducted annually on an initial list of 2,000 brands.
Undertaken by White Page International, Most Admired Brands & Leaders is poised to showcase the exhilarating journey of the brands that are admired in Asia. The exercise features brands across 14 industries.
A list of industries and categories is initiated and a preliminary list of 2,000 brands across 13 industries and 25 sub-categories was drawn up by White Page International, with respect to the following- Market studies, Industry whitepapers, Category Reports and more across Automotive, BFSI, Education, Energy & Power, Food & Beverages, Healthcare, Household Products, Information Technology, Infrastructure, Lifestyle, Personal Care, Retail and Services. The resultant list contains 500 brands.
The resulting list of 500 brands generated region-wise is scrutinized and graded on a scale of 1-10 and shortlisted down to 200 brands by White Page International based on the following parameters:
Brand Recall: A measure of how well a brand name is connected with a product/service type or class of products/services. Often by the consumer connect activities like TV commercials, print adverts, radio jingles, digital & social marketing, and other engagement and promotional activities.
Brand Trust: Factors like loyalty, consumer relationship, and price sensitivity for the brand to have a customer base.
The 200 shortlisted brands were studied and graded in another round of scrutiny by research team at White Page International. The final list of 100 selected brands is consolidated as a result of this
phase. The parameters for this round are:
Brand Value Proposition: The functional, emotional and differentiating brand benefits that have contributed to providing an enduring brand experience to customers.
Marketing Connect: Brand marketing strategies that have effectively penetrated consumers established a meaningful relationship with the target audiences and ensured positive brand perception, inclusive of advertising and promotions.
Innovation Quotient: Brand derived strength from innovation adding to long-term brand equity.
Sustainability: Is the Brand existing in the market for a certain period of time