We combine strategic thinking and creative excellence to turn brand possibilities into business results.


Unlocking the extraordinary is our raison d’être at White Page International (WPI), a trailblazing consulting firm that dares to redefine the realm of possibility. With an impeccable pedigree spanning brand marketing, research, advisory and consulting, conferences on a grand scale, publishing, digital prowess, and captivating television content, we epitomize innovation and empower our clients to soar to new heights.

In an age where choice overwhelms and innovation leaps ahead, businesses face an uphill battle to keep pace with ever-evolving customer expectations. Incremental change simply won’t cut it. It takes audacious moves, ones that shatter the status quo and propel you light-years ahead of your competitors. At WPI, our unwavering pursuit of being the world’s foremost consulting authority fuels our relentless focus on becoming the ultimate partner for our esteemed clients.

Within the vibrant tapestry of WPI, you’ll discover an ensemble of exceptional individuals whose diverse backgrounds converge in a symphony of brilliance. Driven by an unquenchable passion to create indelible impacts, our team embraces the cutting edge with open arms. Our approach is a seamless fusion of expertise and inspiration, harmonizing the art and science of consultancy to deliver extraordinary outcomes.

At the heart of our methodology lies three guiding principles, meticulously crafted to ignite seismic transformations:

  1. Illuminating futures through visualization: Witness the power of envisioning a future that defies limitations. At WPI, we believe that clarity of purpose and a compelling vision are the stepping stones to manifesting greatness. By empowering our clients to visualize the future they crave, we pave the way for their remarkable ascent.
  2. Igniting brand eminence: Unearth the true essence of your brand and watch it radiate with unwavering significance. At WPI, we understand that transcending mediocrity means kindling a brand that resonates deeply with its audience. Through strategic mastery and deft guidance, we breathe life into brands, propelling them to the forefront of industry prominence.
  3. Embracing experiential alchemy: To forge connections that transcend the transactional, genuine understanding is paramount. At WPI, we delve into the intricate nuances of the human experience, unraveling the essence of your target audience. This profound comprehension fuels the creation of transformative experiences, establishing an unbreakable bond between your brand and those who matter most.

Born from a fervent desire to cultivate a communication platform that engenders lasting relationships, WPI is the bridge between brands and their audiences. In a world where ineffective and extravagant communication endeavors often shroud brands in obscurity, our solutions are grounded in market realities. We refuse to let brands meander aimlessly amidst a sea of competitors. Instead, we navigate the depths of your brand’s aspirations, shaping bespoke strategies that propel you towards uncharted horizons. Sometimes, it demands a gentle pivot; at other times, it requires fearlessly challenging industry giants.

Welcome to the realm of White Page International, where extraordinary becomes the new standard, and where brands aren’t just built, but reinvented. Together, let us transcend boundaries, defy expectations, and script an awe-inspiring narrative of unparalleled success.

Advisory Board

Professor Malcolm McDonald

MA(Oxon), MSc, PhD, DLitt, DSc

Professor Malcolm McDonald is one of the world’s foremost authorities on strategic marketing, market segmentation, sales and strategic/key account management. He has written over 45 books on the subject of marketing, has spent the past 30 years researching it and has helped many of the world’s leading organizations profit from being more market-driven. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.